The foundation of your professional social brand is your LinkedIn profile. To make a good first impression to those seeking legal services and to referring attorneys you need a well-prepared LinkedIn profile. It needs to have just enough information to pique their interest without giving them so much information that they do not have a …
I am sure you are aware of how important social media, in particular Facebook, is to your law firm. Like everyone else, legal consumers spend a large amount of time connecting with their friends and the world through social media. Increasingly the way people are interacting with brands is on social media like Facebook and …
Many attorneys are understandably fearful of replying to negative online reviews. The truth is that potential clients (roughly 84% of them) will most likely rely on social media posts, ratings, and reviews of others when deciding whether to use your services. Once information is on the internet it does not go away. Avoiding a negative review is …
You have for years heard the calls for law firms to embrace the idea of social media. And if you’re like most attorneys I work with, you’d rather bang your head against the wall. I have news for you: If you’re not ready to figure out how social media can improve your bottom line, you’ll …
Legal Marketing Minute: Dangers of Unsocial Media Read More »
In the cross hairs of much controversy and debate, and especially in the wake after Google’s notable 2013 updates (Penguin, Panda, and Hummingbird), many people are still wondering what, if any, impact social media signals have on search engine rankings and exposure. While there are two sides to the argument, I think it’s better if …
Do Social Signals Affect SEO & Search Performance? Read More »
I don’t like to assume, but just for the heck of it, let’s say the Mayans made a, eh-hem, miscalculation and we will actually be around to ring in the 2013 New Year. First, congratulations to you all on surviving a close call for all mankind. Second, consumer spending is on a rise, and you …
So it’s 2013, and you’ve finally decided to jump on the social media bandwagon. Or maybe you already have some employees working your social media swagger. Either way, if you don’t have a Social Media Policy in place, you could be setting yourself up for unexpected disaster.
When you’re developing your digital marketing strategy, make sure to keep in mind where you should be submitting your content. Here is a list of resources for content submission, from articles to press releases and social bookmarking sites.
Sometimes it seems there is so much “noise” from advertising and in so many different forms – there’s just no way your ad will ever stand out from the crowd. In fact, it is true that now more than any other time in the history of advertising, there have never been so many different forms …
How to be Heard Above the Noise…Without YELLING or SCREAMING! Read More »
Note: This post was originally published in 2012, and much of what’s discussed below is still relevant and important, but there’s some additional love needed today that wasn’t included originally, so I’m adding in some updates to the sections. Updated March 3, 2019. Facebook, as a platform, is designed to be extremely easy to use …
