How Mobile Phones Increase Revenue
Although some people still do searches on their desktops, most people use their mobile phones which means content needs to be designed with a five-inch screen in mind. While a mobile-friendly website that was designed for desktop but available on mobile is necessary, preferably your website will be optimized for mobile, or designed for mobile devices in the first place, and then ideally it will be responsive, meaning it will also reformat based on the device the viewer is using.
- Even though the majority of legal consumers use a mobile phone to find an attorney, many of the websites they are landing on are not designed for mobile.
- Studies show people are 90% more likely to recommend a firm whose website performs well on a phone.
- Below are a few tips for designing a website in a way that will provide a positive viewing experience for potential clients.
Set up a 20-minute review .
- The first thing the viewer sees is similar to a newspaper’s front page. That is where you will either gain their attention or lose it. Make sure it includes essential information the prospect is looking for such as what practice area you specialize in and the contact information, so they do not have to spend a lot of time looking for it. People are on the go and have short attention spans. That is why it is important to tell them what they need to know with as few words as possible. Google research has shown that if someone waits longer than three seconds for a page to load, they will leave the site. So be sure to keep the file sizes down for pictures and videos which result in slow load times. Creating white space on the screen provides focal points that guide your viewer to what you want them to see and do. A font size of 16 is easiest to read at farther distances in natural light which is typically how a mobile user will view the screen. Make sure that your contact information is on every screen to make it easy for them to contact you when they are ready.
- Here's Why It Matters To You. For most clients, their first impression of your firm will be how your website appears on their mobile phone. Make sure they do not click to another law firm because of a poor first impression.
- I have successfully helped many small firms in the area optimize their firm’s website for mobile. Set up your free consultation by clicking below.
Growing Your Practice with Engaging Speaking Events
Clients purchase from businesses they know, like, and trust. This is especially true for law firms that are handling sensitive and personal matters for their clients. Live presentations and workshops are a great way to engage and let potential clients know who you are and why they should trust you with their business.
- The goal of a speaking engagement is giving potential clients a chance to know you, and to build trust with them. To do this it is important to connect with the audience during the presentation.
- Speaking engagements are a low-cost way of helping you earn credibility and demonstrating your expertise
- Below are some suggestions of things to do before, during, and after your speaking event to maximize results.
Set up a 20-minute review .
- Begin by researching potential events to see how they align with your objectives. You want to make a good first impression so be sure to prepare carefully and practice your presentation beforehand. During the event collect contact information from all of the attendees. It is important to videotape your presentation and take lots of pictures that can be used later to build up your website and social media presence. Then afterward be sure to share them as many places as you can! Also, follow up with anyone you spoke with or who shared their contact information.
- Here's Why It Matters to You. Speaking engagements are less expensive than Facebook Ads and Google SEO for building trust with potential clients.
- I have helped many firms in the area maximize their speaking engagements and grow their practices. To learn more set up a free consultation by clicking below.
How to Effectively Handle Negative Reviews
Many attorneys are understandably fearful of replying to negative online reviews. The truth is that potential clients (roughly 84% of them) will most likely rely on social media posts, ratings, and reviews of others when deciding whether to use your services.
Once information is on the internet it does not go away. Avoiding a negative review is missing a critical opportunity to manage your image online.
- Although it sometimes feels as though people just want to complain, in fact, most people want to leave positive reviews.
- Allowing a negative comment to remain on the internet without any action gives other potential clients an opportunity to see it and take it as the truth.
- Everyone will eventually get a negative review. When this happens do not ignore it, maintain your composure, and fix it offline.
Set up a 20-minute review .
- Most attorneys are afraid to engage, but it's critical that you take control of negative comments. Here's how you do it:
- 'Hi, . We continuously strive for excellence in service. Please reach out to me to discuss further. Our office line is XXX-XXX-XXXX.'
- The chance of that person contacting you is near zero. However, other people seeing your response know you take your reputation seriously and will consider that when hiring an attorney.
- Hesitation can cause you to miss real opportunities.
- I have successfully helped many small firms manage negative reviews and their online reputation. If you would like to learn more, schedule a free consultation by clicking below.
Handling Negative Online Reviews
How to Effectively Handle Negative Reviews
Many attorneys are understandably fearful of replying to negative online reviews. The truth is that potential clients (roughly 84% of them) will most likely rely on social media posts, ratings, and reviews of others when deciding whether to use your services.
Once information is on the internet it does not go away. Avoiding a negative review is missing a critical opportunity to manage your image online.
- Although it sometimes feels as though people just want to complain, in fact, most people want to leave positive reviews.
- Allowing a negative comment to remain on the internet without any action gives other potential clients an opportunity to see it and take it as the truth.
- Everyone will eventually get a negative review. When this happens do not ignore it, maintain your composure, and fix it offline
- Most attorneys are afraid to engage, but it's critical that you take control of negative comments. Here's how you do it:
- 'Hi, . We continuously strive for excellence in service. Please reach out to me to discuss further. Our office line is XXX-XXX-XXXX.'
- The chance of that person contacting you is near zero. However, other people seeing your response know you take your reputation seriously and will consider that when hiring an attorney.
- Hesitation can cause you to miss real opportunities.
- I have successfully helped many small firms manage negative reviews and their online reputation. If you would like to learn more, schedule a free consultation by clicking below
The Second District Court of Appeal opinion affirmed the jury verdict of $287,400
On March 27, 2014, the Second District Court of Appeal opinion affirmed the jury verdict of $287,400 in favor of Plaintiff Rashawna Taylor, a single mother, low income earner who was subjected to subtle forms of discrimination, but not termination.
Read the press release