Paying attention to details is essential to creating a positive first impression to legal customers who can easily and quickly click on the next firm if they fill amiss with yours. This is why it is so essential for small firms to take an active and well thought out approach to first images and impressions …
If you are like most law firms, now is the time of year that you are finalizing the books for this year and planning for next year. You may even be waiting to spend on next year’s business plan until January, but you might want to think about using money that is still available for …
The first thing someone does when they are beginning to find a lawyer is they start to enter words or phrases into a search engine like Google or Bing. These “keywords” are used to help them find the type of lawyer they want based on certain criteria such as location or practice area. At the …
As the baby boomer generation begins to retire in the United States, many law firms are finding themselves unprepared for the departure of the senior members of their legal teams. A recent study from Thomson Reuters showed that only one out of four law firms had planned for their succession planning needs. Proper succession planning …
While FAQ pages are commonly found online, it doesn’t mean they are always effective. Your page should be a helpful guide for people who are not ready to call your firm but are looking to see if you could help. It’s not the place for a sales pitch. All great FAQ pages are rooted in …
Albert Einstein famously said, “Insanity is doing the same thing over and over again and expecting different results.” If you spent more money than you were hoping to on marketing last year and are not sure exactly what you got in return, you need to become more effective at analyzing your marketing activity. A good …
I recently finished reading “Playing to Win: How Strategy Really Works” by A.G. Lafley, and I must sing its praises. In the book, Lafley, the former CEO and Chairman of Procter & Gamble, breaks down the ideas and misconceptions of what strategy is and what it isn’t. The way the information is presented begs any …
I don’t like to assume, but just for the heck of it, let’s say the Mayans made a, eh-hem, miscalculation and we will actually be around to ring in the 2013 New Year. First, congratulations to you all on surviving a close call for all mankind. Second, consumer spending is on a rise, and you …
So it’s 2013, and you’ve finally decided to jump on the social media bandwagon. Or maybe you already have some employees working your social media swagger. Either way, if you don’t have a Social Media Policy in place, you could be setting yourself up for unexpected disaster.
