I recently finished reading “Playing to Win: How Strategy Really Works” by A.G. Lafley, and I must sing its praises. In the book, Lafley, the former CEO and Chairman of Procter & Gamble, breaks down the ideas and misconceptions of what strategy is and what it isn’t. The way the information is presented begs any …
Ever had a customer lay into you? Ever had a manager fume from the ears because his goals aren’t met? Have you ever walked into a situation where you feel everything is fine and dandy, only to be greeted with anger and frustration on the other side of the table? Of course you have. We …
In my marketing life, I had gained tremendous amounts of knowledge in many aspects of marketing. But of all the things I have learned, the most valuable knowledge came from my direct interaction with clients/customers. Providing great value is the hallmark of customer retention and expansion. Perceived Value Leads To Customer Satisfaction, or Dissatisfaction. It’s …
Scott Brinker of MarketingLand wrote today on the death of the marketing funnel. Given the recent fluctuations in the SEM climate, this doesn’t come as much of a surprise. But it does bring to mind the idea that some truths die. The marketing funnel was a truth. So, too, was keyword data. It is no …
I work from home. All day. Every day. Not in my pajamas, per se, but T-shirts and I have gotten pretty comfortable with one another. Now, I’ve done telecommuting/remote work in the past, but it’s always been in the role of consultant or sub-contractor. Things done on my schedule. And I’m a night owl, historically. …
Working From Home: The Responsibility of Flexibility Read More »
During my undergraduate tenure, I experienced a great many things. Some directly contributed to personal improvement (living overseas, founding a university-recognized organization). Some were less direct (experimentation, living with a maniac, etc.). Others, less notable at the time, have served me in furthering my business acumen. Today, I’d like to recount one of those experiences …
Thought leadership is a term that’s really gained momentum over the past couple years. Though, that’s not to be mistaken with the idea that thought leadership is something new and pretty and shiny. It’s a new term slapped on a timeless sentiment: becoming an authority in your field(s) of practice. But as is the nature …
