Fractional CMO | Marketing Strategy
Top 5 Strategies for Integrating AI in Small Law Firms In the ever-evolving landscape of legal practice, the introduction of AI for small law firms has become less of a futuristic dream and more of an essential strategy for survival. Sure, you might not want to wake up one day to find your favorite paralegal … Read more
In the fast-paced world of healthcare marketing, neurosurgery advertising has become a crucial aspect of growing a successful practice. As patients increasingly turn to digital channels to find specialized medical care, brain and spine surgery clinics must adapt their marketing strategies to stay competitive. Programmatic advertising offers a powerful solution, allowing you to reach potential … Read more
Although some people still do searches on their desktops, most people use their mobile phones which means content needs to be designed with a five-inch screen in mind. While a mobile-friendly website that was designed for desktop but available on mobile is necessary, preferably your website will be optimized for mobile, or designed for mobile … Read more
Clients purchase from businesses they know, like, and trust. This is especially true for law firms that are handling sensitive and personal matters for their clients. Live presentations and workshops are a great way to engage and let potential clients know who you are and why they should trust you with their business. The goal … Read more
Many attorneys are understandably fearful of replying to negative online reviews. The truth is that potential clients (roughly 84% of them) will most likely rely on social media posts, ratings, and reviews of others when deciding whether to use your services. Once information is on the internet it does not go away. Avoiding a negative review is … Read more