Here’s a little secret – you need some haters in your life. Trust me on this one – when people hate on you and what you do (for the right reasons, of course), it just goes to show you’re doing something right. Let me explain.
Brand for a Competitive Edge A strong brand will give your organization a competitive edge. When properly conceived and executed, an organization’s brand directly influences sales, profit, lead generation and customer base, rectifying it undoubtedly more substantial and persuasive than any other marketing measure.