Digital Digest – July 17, 2019

The world of digital marketing is constantly changing with new algorithms from search engines, new user trends, and new tools designed to help us keep up with these changes. Therefore, as a digital marketing professional, I am always learning and staying informed of what is going on in the industry. Here is a quick overview of what is currently going on in digital marketing.

Google Made 3,200 Changes to Search Last Year

Source: Search Engine Land
Google has made 3200 changes in the past year.  This makes it imperative to analyze and reevaluate your strategy on a regular basis. They did say that changes take time.  Still, 3200 changes in a year are equivalent to several changes per day!   The changes are a mix of user interface changes and ranking changes designed to improve their user’s experience.  The good news is that it forces you to make changes that will improve the customer’s experience on your website as well.

With an ever-increasing number of websites on the internet Google’s algorithms favor websites that are user-friendly with speed being one of the most important criteria.

The need for speed in search: 5 speed types to master now

Source: Search Engine Land
“We develop algorithms to promote more usable pages over less usable ones, all other things being equal. These algorithms analyze signals that indicate whether all our users are able to view the result, like… whether the page loading times work well for users with slow Internet connections.” – Google

This article discusses five important criteria for optimizing the speed of your website.

  1. The speed of your site and pages.
  2. The speed of your mobile site.
  3. Making sure your content quickly answers a need
  4. Using AI to provide structured data Google understands

Making sure your website is keeping up with real-time searching trends.

Voice Search Optimization: 4 Steps To Follow

More and more people are using the speakers on their phones when making mobile searches and smart speakers are becoming widely used as well.  This makes optimizing for voice searches a priority.

20% of mobile users are searching with their phone’s speaker and 16% own a smart speaker and it is predicted that by 2020 50% of searches will be voice-driven.

This article discussed snippet tools that can assist with organic search results.  It talks about how spoken queries differ from typed queries and how to structure answers to the immediate needs users are searching in a concise way that ranks well on search engines.

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