Law firms are recognized as one of the largest cybercriminal targets today. The ability to breach computer systems has become easier and helps criminals carry out a myriad of crimes. You may think that the financial industry would be most tempting for criminals because of the direct access to money and financial instruments. However, it is …
This is a fairly long post – here’s a quick navigation menu to help you get to the section most interesting to you. Summary Services Similarities Differences Price structure Term length Which is better? TL;DR Recap Disclosure: At the time of this writing, the author was employed by Thomson Reuters, which owns FindLaw. …
As 2018 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? Plan For 2019 Success. It’s that time of year when I speak with many firms who want to reinvest …
When I turned on my computer this morning, at the ripe hour of 7 a.m., I could not access any of the emails I needed to view. My inbox was flooded with 1-2 emails. Every. Single. Second. I thought it would end. I hoped it would. I looked to the heavens and asked for patience …
How To Spin A Snafu Into An Opportunity, or, An Innocent 23-Million-Email Mistake Read More »
I recently finished reading “Playing to Win: How Strategy Really Works” by A.G. Lafley, and I must sing its praises. In the book, Lafley, the former CEO and Chairman of Procter & Gamble, breaks down the ideas and misconceptions of what strategy is and what it isn’t. The way the information is presented begs any …
In my marketing life, I had gained tremendous amounts of knowledge in many aspects of marketing. But of all the things I have learned, the most valuable knowledge came from my direct interaction with clients/customers. Providing great value is the hallmark of customer retention and expansion. Perceived Value Leads To Customer Satisfaction, or Dissatisfaction. It’s …
Last week, Leah gave a seminar on Live Your Brand: How to Personify Your Business at the Shasta SBDC. The feedback from the seminar was positive, and some of you had a few questions about some of the content we weren’t able to get into because of time constraints. So, with that, here’s some of the …
Live Your Brand: How to Personify Your Business (recap) Read More »
I don’t like to assume, but just for the heck of it, let’s say the Mayans made a, eh-hem, miscalculation and we will actually be around to ring in the 2013 New Year. First, congratulations to you all on surviving a close call for all mankind. Second, consumer spending is on a rise, and you …
So it’s 2013, and you’ve finally decided to jump on the social media bandwagon. Or maybe you already have some employees working your social media swagger. Either way, if you don’t have a Social Media Policy in place, you could be setting yourself up for unexpected disaster.
Let’s face it: content marketing is no longer just a buzzword, it’s now an inarguable blogger topic of necessity to increase your online presence, recognition and external brand perception. And in 2013, content marketing is not just for the big dogs – there is undeniable opportunity for small businesses to generate killer marketing content this …
2013 Killer Content Marketing Strategy for Small Businesses Read More »
