Resources

Subject: One Final Request from

Body:

Dear :

A law firm lives or dies on its reputation. Good word-of-mouth means everything. is no exception. Even though we’ve been in business since , we’ve never forgotten that reputation is what matters – and a good reputation can only come from providing the upmost in client service.

If you could reflect back to when you first considered hiring an attorney - all the questions you had, the fears, the uncertainty - it’s important to know many people like you are in the same position.

Also consider your experience with our firm. If we answered your questions, or eased your concerns, please consider writing a brief review of your experience to help people who are in the position you once were.

To save you time, you may choose Yelp! or Google below.

Leave a Review on Google+

If you don’t have an active Yelp! profile, feel free to leave a review on Google+.

https://business.google.com/YOURBUSINESSLISTING

Do You Have an Active Facebook Profile?

https://www.facebook.com/YOURBUSINESS

Or if you don't have a profile, feel free to send us your thoughts and we'd love to add it to our Website!

Thank you!

Sincerely, The Lawyers and Staff of

A Guide for Your Law Firm’s LinkedIn Company Page

There are 13 million companies that are hoping to attract the more than 500,000,000 users on LinkedIn, the largest professional social media platform.  This makes the LinkedIn Company Page that you create for your law firm a huge resource for attracting top talent and establishing yourself as a thought leader.

Look at the following tips to create a compelling Company Page for your law firm:

Keep the image and banner for your profile updated

LinkedIn Company Pages that include a profile picture receive over six times the visitors than Company Pages that do not have a picture.  All you need to do is resize your company logo to meet LinkedIn’s requirements of 300 x 300 pixels in a png format and not larger than 8 MB.  The banner allows you to get more creative so that the first impression viewers get of your company will be a good one.   Ideally, your banner will be 1536 X 768 pixels, but the banner can take on many different styles from simple graphics to add some flare to something more engaging and active like highlighting achievements or bilingual hashtags.

Include relevant keywords in your firm’s “About us” section

Your “About Us” sections should accurately describe the scope of your firm’s services without being too wordy; it should be about 2,000 characters or less.  It should use simple, easy to understand language to answer the following questions:

Fill in all the fields for the Company Page

A Company Page that is careful to completely fill out the profile information receives twice as many visitors than those who have an incomplete page.  Be sure to include the URL of your firm’s website, your address, where your headquarters is located, the industry, and how many employees your law firm has.  Including this information makes your page more discoverable to people searching for a firm like yours.

Have a Showcase Page for your law firm

The Showcase Page allows you to transition from the overview of your Corporate Page to a view that describes your day to day activities.  You can have up to 10 Showcase Pages but since these pages are underused by most firms having even one Showcase page will allow you to stand out from your competitors.

You can highlight anything from areas your firm specializes in, charities you are involved with, to regular conferences and speaking engagements.  To keep followers coming back regularly post articles, slide presentations, and videos that provide significant value to them so that they can share it with their network.  You can target your post using several different fields including location, industry, job type, groups, schools and more.

Use LinkedIn Career Pages

Using LinkedIn Career Pages to help job seekers understand your firm’s culture has been shown to improve the likelihood that they will apply also studies have shown you are 45% more likely to engage your viewers if you include a URL in all of your posts.  Career Pages has a ton of features like an “employee perspectives” section where your employees can publish thought leadership articles in your area of expertise or a “meet the team” section to highlight employees of your firm.  You can list charitable causes your firm supports, the languages that are spoken at your firm, and track your recruitment analytics.  You will want to be sure to use this section to showcase employee testimonials that highlight why they like working for your firm.

Give and receive endorsements

You will also want to make sure that your employees have connected with your firm’s profile.  You could write a recommendation on their page for doing so.  This way their networks will be informed of anniversaries, job opportunities, and other updates.  Also, your company name will attach to any content that they share.

Don’t be shy to ask for endorsements from your peers and other businesses whether they are a vendor, account manager, or peer from your networking group.  76% of businesses prefer to work with firms that have been recommended from someone in their professional network.  If you are in a position where you know that you can give them a well-earned review, you can offer to reciprocate the favor.

You can also showcase positive reviews from customers and use the page as an opportunity to directly engage with them by creating a dialogue with them when they comment on articles or message with a question.

Research your top competition for ideas

Be sure to look at LinkedIn’s annual list of the 10 best company pages.  Study their Company Pages to get creative ideas that can be used in your profile.